Dentistry business plan 2023-2024. How to open a dental clinic from scratch

The opening of a dental clinic in Russia is a promising direction, since in many cities, except Moscow and St. Petersburg, there is a great potential for the development of this direction. So far, in the regions, we observe weak competition in the quality of the dentists being opened. Most often, failures are observed in positioning, service, marketing. This allows new players to comfortably open new clinics without feeling much competition. In this material, prepared by specialists of the medical marketing agency Kovalskii.Today we will analyze the question of how to open a clinic and describe a step-by-step plan for its development.

Market analysis

According to Businessstat estimates, in 2022, the volume of the commercial dentistry market in Russia decreased by 8.2%: from 77.7 to 71.3 million admissions. The decline in demand for paid medical services was due to the rise in prices for dentistry and the partial outflow of paying customers from the country. The graph shows that over the past 3 years, the market has stopped developing.

In addition to general statistics, it is useful to study private statistics. For example:

portrait of the alleged CA;

the number of competitors, including among private dentists;

the average cost of services in the region, etc.

This data will be useful when forming a marketing strategy. If you plan to work in a narrow niche, positioning will be one thing, and if you are going to compete with government agencies — another.

Audit of competitors and preparation of a business plan with a financial plan

Before opening the clinic, be sure to conduct an audit of competitors, so that after opening you do not think about how to promote the clinic now, which does not have a single advantage over competitors who have been working in the city for a long time and have an excellent reputation on callouts.

In a business plan, you should describe all aspects of your future business:

Medical specialization: Specify what medical services you will provide, determine your niche and specialization.

Organizational structure: Describe the structure to

Is it necessary to be a dentist to open a clinic

Many investors are wondering: «Do I need to be a dentist to open a clinic?». The answer is really simple and allows you to open a clinic without having a specialized education. To carry out activities in the field of dental services, only a license is required. When opening an LLC, a diploma of a specialist in medicine is not necessary. If you plan to open an individual entrepreneur, then according to the decree of the Government of the Russian Federation No. 291 of 16.04.2012, to obtain a license, you must have a medical education and at least 3-5 years of experience. Therefore, if you are an investor or entrepreneur without a medical education, you can only open an LLC.

What to open: a dentist's office or a clinic for several chairs?

If you are an active dentist and plan only to conduct business yourself, then it is enough for you to open a dental office, since it allows you to have a simplified taxation system and reduce the amount of documentation.